Chocolate Muscle 巧克力肌

A South Korean man poses topless, displaying his‘six-pack stomach’ or as the promotion refers to it‘chocolate muscle’, as a female colleague displays a big bar of chocolate during a promotion for Valentine’s Day at a retail store in Seoul on February 4, 2010. The event aims to promote sales ahead of Valentine’s Day on February 14.

2月4日南韓首爾一家零售店內，一名南韓男子裸露上半身，展現「六塊腹肌」，或如宣傳所稱的「巧克力肌」；旁邊的女同事則展示一大塊為情人節推出的巧克力。此活動希望能拉抬2月14日情人節前的買氣。