Business travel -- often the target for cutbacks by companies seeking to reduce expenses -- actually boosts profits and could help the U.S. economy come back from the recession, a report found on Tuesday.
商務旅行往往是尋求撙節開支企業開鍘的目標，但它實際上可以提高企業獲利，從而協助美國經濟從衰退中復甦，一份報告週二指出。
Research released by the global research firm Oxford Economics estimated that for every dollar invested in business travel, companies can expect an average $12.50 in increased revenue and $3.80 in new profits.
全球研究機構「牛津經濟」發布的研究報告估計，企業投資在商務旅行的每一美元能提高年營收12.5美元，帶來新增利潤3.8美元。
"Cutting back on business travel can in the short run have some benefits but, even over a 12 month period, （have） significant negative effects on corporate performance," said Adam Sacks, managing director of Oxford Economics.
「削減商務旅行支出短期內能收到若干效益，但如果超過12個月，會對公司績效產生明顯的負面影響」，牛津經濟的常務董事薩克斯說。
The analysis said executives and business travelers estimated 28 percent of current business would be lost without in-person meetings. They said about 40 percent of prospective customers are converted to new customers with an in-person meeting compared to 16 percent without one.
該分析報告稱，企業主管和商務旅客估計，不親自會面將丟掉28%的生意。他們表示，若親自會面，40%的潛在客戶能變成新客戶，而若不親自會面，這一比例為16%。
新聞詞典
bottom line：名詞，損益表底線；（帳本上的）收益、虧損。另外 bottom line 也有「最後的底線」、「不能再退讓的原則」的意思。例句：Bottom line： We have to ship this order by Friday. （最後的底線是， 我們必須在週五前運交這批貨。 ）
in the short run：片語，短期看來；短期內。例句：In the short run this could be a very useful policy. （短期看來這將是個非常有用的政策。）
in person：片語， 親自；親自出現地。例句：You should come here in person tomorrow. （明天你必須親自來。）
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